What Is an LLMs.txt File and Why Your Site Needs One
LLMs.txt is the robots.txt of the Answer Economy — a single Markdown file that tells AI engines what your site is about and which pages matter most. Here's how it works.
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AI Visibility Intelligence
Educational content, live experiment documentation, and brand audits — built to be cited by AI engines.
Launch the App →What Neil Patel's AI Visibility Score Teaches Us About Building Authority That Machines Can Read
Neil Patel scored 91/100 on our 7-Dimension AI Visibility Framework — but his Structured Data came in at 60/100, the lowest of any dimension. Here's what that gap reveals about the difference between knowing SEO and being ready for AI search.
Read the featured article →Rebuilding idea-lab.ai From an F to a B — Live, in Public
Our baseline AI Visibility Score is 18.2 — a hard F. We're documenting every change we make to climb to a B, with timestamps, before/after screenshots, and the exact diffs.
Read article →The Minimum Viable JSON-LD Graph for a Solopreneur Site
You don't need fifteen Schema.org types to be cited by AI. You need three, connected correctly. Here's the @graph pattern that does the heavy lifting for a one-person brand.
Read article →Coming research
New findings and PDP research are in progress. These will be published here.
Read the findings
New research findings are being prepared and will appear here first.
See the PDP research
Our product detail page research is in progress and will be published here.