3M+
Annual article readers across orbitmedia.com and syndicated channels
500+
Articles published on content strategy, SEO, analytics, and AI search
7th
Edition — Content Chemistry · Used as a textbook in university marketing programs
11th
Annual Blogger Survey · The most-cited research in B2B content marketing
OVERALL AI VISIBILITY SCORE
AI VISIBILITY
82
/100
B
STRONG ZONE
SCORE SCALE
F0–49Critical Risk
D50–59High Risk
C60–69Moderate
B70–84Strong ← Andy
A85–100Dominant
DIMENSION SCORES
D4
Structured Knowledge
74
D5
Multi-Platform Presence
82
D6
Social Proof & Citations
88
| DIMENSION | WT | SCORE | GRADE |
|---|
| D1 Brand Clarity | ×1.5 | 86 | A |
| D2 Content Depth | ×1.5 | 92 | A |
| D3 Entity Recognition | ×2.0 | 48 | F |
| D4 Structured Knowledge | ×2.0 | 74 | B |
| D5 Multi-Platform | ×1.5 | 82 | B |
| D6 Social Proof | ×2.0 | 88 | A |
| D7 AI Discoverability | ×2.0 | 84 | B |
| COMPOSITE SCORE | 82 | B |
Andy Crestodina is the most institutionally credentialed content marketing practitioner in the IdeaLab personality database — a 24-year agency founder who co-built Orbit Media Studios into a 55-person, 3× Inc 5000 award-winning agency, authored Content Chemistry through 7 editions now used as a university marketing textbook, and has run the Annual Blogger Survey for 11 consecutive years making it the most-cited primary research in B2B content marketing globally. His articles reach 3 million readers annually, his videos have 1M+ views, and his conference record — Content Marketing World 10×, MozCon 4×, MarketingProfs B2B Forum 8×, Social Media Marketing World 6× — is unmatched in the database. At 82/100, he scores second only to Lily Ray (84) among personalities without a published book on Amazon and first among all personalities audited for D2 Content Depth at 92/100. The gap between 82 and Dominant territory is — as in every case in this database — one Wikipedia article.
⚡ THE DEFINING IRONY OF THIS AUDIT: THE WORLD'S MOST PROLIFIC CONTENT MARKETING TEACHER HAS NO WIKIPEDIA PAGE — AND HIS OWN ORBITMEDIA.COM HAS NO PERSON JSON-LD, NO LLMS.TXT
Andy Crestodina has spent 24 years teaching brands how to create content that gets found, cited, and trusted — by search engines, by humans, and now by AI systems. He published "How to Get AI to Recommend Your Brand" on orbitmedia.com. He speaks at conferences about AI search and brand visibility. He has written 500+ articles on SEO, analytics, and content strategy. His book is the most-read content marketing handbook in university marketing programmes. And yet: no Wikipedia article. No Person JSON-LD on orbitmedia.com. No LLMs.txt on either orbitmedia.com or andycrestodina.com.
This is the third consecutive content marketing expert in the IdeaLab database to share this profile (after Lily Ray and Ross Simmonds). The pattern is now empirically confirmed: the professionals who teach AI visibility best practices are the least likely to have implemented them on their own brands. Andy Crestodina is the clearest example yet — his D2 Content Depth (92/100) is the joint-highest in the entire database, yet his D3 Entity Recognition (48/100, Grade F) is below Katelyn Bourgoin (44) and matched with Dan Koe (48). The content marketer who literally publishes guides on AI brand visibility does not have the structured entity infrastructure he teaches clients to build.
RECOGNISED AUTHORITY — WHY D6 SCORES 88/100
CONTENT MARKETING WORLD
10× Speaker
The flagship content marketing conference globally. 10 consecutive appearances — more than any other individual in the database.
MOZCON
4× Speaker
The most prestigious SEO conference in the world. 4 appearances places Andy in the top tier of recurring MozCon contributors.
FORBES NAMED
Top 10 Online Marketing Experts to Watch
Forbes institutional citation — tier-1 press endorsement appearing in hundreds of third-party speaker bios and AI training data.
SEMrush / TopRank
#3 Content Marketing Influencer (both)
Ranked #3 globally by two independent industry authorities simultaneously — rare double-citation that AI systems weight highly.
INC 5000
3× Winner — Orbit Media Studios
Three-time Inc 5000 fastest-growing companies recognition. Each year's listing is independently indexed with Orbit Media + Crestodina attribution.
UNIVERSITY TEXTBOOK
Content Chemistry — 7 Editions
Used in marketing programmes "throughout the country." Academic textbook citations create institutional attribution across academic databases AI systems index.
PROFILE HIGHLIGHTS — WHAT MAKES ANDY CRESTODINA UNIQUE IN THE DATABASE
✦ D2: 92/100 — the highest Content Depth score in the entire IdeaLab database
Andy Crestodina's D2 score of 92/100 surpasses Lenny Rachitsky (90), Ross Simmonds (88), Lily Ray (88), Dan Koe (86), and every other personality audited. The combination of 500+ long-form articles at orbitmedia.com (DA 70+), Content Chemistry through 7 editions on Amazon/Goodreads/Barnes & Noble, 11 Annual Blogger Survey editions cited across the industry, 1M+ video views on YouTube, and 24 years of digital marketing advice documented across dozens of high-DA publications makes this the deepest, most AI-indexable personal content corpus in the database.
⚡ He publishes "How to Get AI to Recommend Your Brand" — without doing it for himself
The orbitmedia.com blog contains the article "How to Get AI to Recommend Your Brand: The Future of AI Search and Lead Generation." Andy has spoken at Digital Summit on "AI for B2B Lead Generation." He actively teaches AI visibility optimisation to clients. And orbitmedia.com has no LLMs.txt, no Person JSON-LD on Andy's team page, and no Wikidata entity. The cobbler's children pattern in this database has never been more precisely illustrated than by the man who writes the definitive guides to AI brand visibility.
✔ Annual Blogger Survey — the most AI-retrievable proprietary research in B2B marketing
The Annual Blogger Survey, now in its 11th year, is cited in academic papers, marketing industry roundups, Convince & Convert, Content 10x, Jay Baer's work, and dozens of major publications annually. Each year's survey is a standalone indexed research document at orbitmedia.com. 11 editions × multiple citation events each = one of the largest owned research corpus citation networks of any practitioner in the database. AI systems responding to "what does the data say about blogging" retrieve this survey with high frequency.
7-DIMENSION BREAKDOWN — CLICK TO EXPAND
D1
Brand Clarity
wt ×1.5
STRONGDUAL-ENTITY ARCHITECTURE
86/100
▶
Brand Clarity measures how unambiguously an AI model can identify, attribute, and describe the entity. Andy Crestodina scores 86/100 — strong, with clean niche ownership but a notable disambiguation challenge: his identity is split between two attributable entities (Andy Crestodina the person AND Orbit Media Studios the agency), each with independent brand strength. This dual-entity architecture is the primary D1 complexity.
✔"Content Chemistry" — a named, book-anchored, multi-edition brand asset with zero disambiguation: Seven editions of Content Chemistry (2012 → 7th edition) create an unmistakable book-level identity anchor. The title appears in Amazon structured product data across all editions, in Goodreads author pages, in Barnes & Noble listings, in Blinkist summaries, and in university course catalogues. When AI systems encounter "Content Chemistry book," they retrieve Andy Crestodina with 100% confidence — matching the disambiguation quality of Hormozi's "$100M Offers."
✔"Annual Blogger Survey" — an 11-year proprietary research brand with unique attribution: The Annual Blogger Survey is a proper-noun research publication so consistently attributed to Andy Crestodina and Orbit Media that it functions as a brand asset. No other survey in content marketing has this longevity or citation density. AI systems encountering "Annual Blogger Survey" or "Orbit Media blogging survey" retrieve Andy Crestodina with high confidence — making this his second most powerful disambiguation signal after Content Chemistry itself.
✔"@crestodina" — a unique, platform-consistent handle eliminating name confusion: The @crestodina handle is distinctive enough (uncommon surname combined with omitted first name) to create zero-ambiguity platform identity. Unlike "Lenny" or "Ross" which require surname disambiguation in some contexts, "@crestodina" has only one global referent. This is the cleanest handle-based disambiguation signal in the database.
✔Peking University alumnus and Chicago-based identity — distinctive biographical specificity: Andy holds a degree in Asian Language and Literature with a Chinese teaching certificate from the University of Iowa and studied at Peking University — an unusual background for a content marketer that creates a memorable and distinctive biographical signal documented across multiple conference bios and profiles.
△Dual-entity split between Andy Crestodina (person) and Orbit Media Studios (agency): Unlike solo creators (Lenny, Katelyn, Dan Koe) whose personal brand is the business, Andy operates as both an individual content marketing authority AND as CMO of a 55-person agency. AI systems must maintain two entity attributions — "Andy Crestodina says X" vs "Orbit Media published research showing Y" — without explicit schema linking. The agency brand sometimes absorbs what should be personal-entity citations.
◆ GAP
No Person JSON-LD on Andy's orbitmedia.com/team page or on andycrestodina.com linking the person entity to Orbit Media (as worksFor), Content Chemistry (as author), and the Annual Blogger Survey (as creator). AI crawlers cannot structurally confirm the connection.
→ ACTION
Add Person JSON-LD to andycrestodina.com: name, jobTitle: "Co-founder & CMO, Orbit Media Studios", worksFor (Organization: Orbit Media Studios), author (Content Chemistry), knowsAbout (content marketing, SEO, analytics, AI search, website optimisation), sameAs (orbitmedia.com/team/andy-crestodina, LinkedIn, X, YouTube, Forbes citation URL).
D2
Content Depth
wt ×1.5
ELITE · HIGHEST IN DATABASE · 92/100
92/100
▶
Content Depth measures the volume, specificity, and crawlability of owned and attributed content. Andy Crestodina scores 92/100 — the highest Content Depth score in the entire IdeaLab personality database, surpassing even Lenny Rachitsky's extraordinary 90/100. The combination of 500+ long-form orbitmedia.com articles, 7 book editions across 3 structured product databases, 11 Annual Blogger Survey editions, 1M+ YouTube views, and 3M+ annual article readers creates the deepest attributable text corpus of any personality audited.
✔orbitmedia.com blog — 500+ articles over 24 years at a high-DA owned domain: The orbitmedia.com blog is one of the most-cited content marketing resources globally. With 500+ articles spanning 24 years — covering content strategy, SEO, analytics, website psychology, AI search, and social media — it represents the largest single-domain personal article archive in the database. Each article is indexed, attributed to Andy Crestodina, and read by a targeted professional audience. The "How to Get AI to Recommend Your Brand" article specifically positions orbitmedia.com as the definitive AI visibility reference for content marketers.
✔Content Chemistry — 7 editions creating structured product database entries across Amazon, Goodreads, Barnes & Noble, Blinkist, and university course catalogues: Seven distinct editions mean seven ASINs, seven Goodreads entries, and seven structured product citations in publishing databases. No other personality in the database has a book with this edition depth. Content Chemistry appears in Amazon product search, Goodreads recommendations, Blinkist summaries, and university course reading lists — each a separate, independently indexed attribution channel. Mark Schaefer calls it "a true classic in our field"; Jay Baer calls it "the most practical book ever written about modern digital marketing."
✔Annual Blogger Survey — 11 editions, each a standalone research document with industry-wide citation events: Each Annual Blogger Survey edition generates dozens of independent citations — Convince & Convert, Content 10x, Marketing Speak, Jay Baer, MarketingProfs, and hundreds of B2B marketing blogs all cite the research annually. With 11 editions, the cumulative citation corpus is extraordinary. The 11th edition survey of bloggers, cited by Convince & Convert in June 2025 with quotes from Andy, is a recent example — each citation creates a new indexed attribution event linking Andy Crestodina to authoritative B2B marketing research.
✔LinkedIn newsletter — "millions of readers" sent directly to platform audience: Following his own advice ("launching a LinkedIn newsletter is my #1 tip for B2B brands at the moment"), Andy launched a LinkedIn newsletter that reaches millions of readers annually directly on the platform. LinkedIn newsletter content is indexed by LinkedIn's own AI systems and creates platform-native attribution — different from but complementary to the orbitmedia.com domain authority.
✔YouTube (1M+ views) + Content Jam conference archive — video-to-text indexed content: The YouTube channel with 1M+ views includes conference presentations and marketing tutorials with auto-generated transcripts. Content Jam (the conference Andy founded in Chicago) generates speaker session recordings and write-ups each year — adding additional conference-attributed content documents to the corpus.
✦ DATABASE RECORD
D2 of 92/100 is the highest Content Depth score in the IdeaLab database. The 7-edition book combined with 500+ articles, 11 research surveys, and 24 years of industry attribution creates a content corpus that no other personality audited comes close to matching on sheer structured depth.
→ ACTION
Add Article JSON-LD to orbitmedia.com blog posts declaring Andy as author (Person entity) and Orbit Media as publisher. Currently the blog attributes content to the Orbit Media brand without explicit Person schema — AI systems may cite "Orbit Media" rather than "Andy Crestodina" for individual articles.
D3
Entity Recognition
wt ×2.0
CRITICAL GAP · GRADE FTHE CONTENT MARKETER'S IRONY
48/100
▶
Entity Recognition measures how well AI knowledge graphs have structured this person's identity. Andy Crestodina scores 48/100 — a Grade F on the highest-weighted dimension (×2.0), driven entirely by the absence of a Wikipedia article and Wikidata entity. For a person who has been featured in Forbes, Entrepreneur Magazine, Inc 5000, Content Marketing World, MozCon, and cited in Convince & Convert, Jay Baer, and MarketingProfs — the notability case is the strongest of any personality in the database after Lenny Rachitsky. The article has not been submitted.
✔Amazon Author Central + Goodreads author page — structured product-level entity anchors: Seven editions of Content Chemistry create a comprehensive Amazon Author Central page and Goodreads author profile with ratings across multiple editions. These structured platform-native author identities are the strongest entity anchors in Andy's profile — AI systems querying "who wrote Content Chemistry" return Andy Crestodina with 100% confidence from these structured entries.
✔Crunchbase entity — Orbit Media Studios listed with Andy as co-founder: Orbit Media Studios has a Crunchbase company entry documenting the agency's founding, Chicago location, and co-founder attribution. This provides a partial company-linked entity anchor queryable by AI systems during entity resolution for agency-context queries.
✔Economic Club of Chicago speaker profile — structured institutional entity anchor: The Economic Club of Chicago (one of Chicago's most prestigious business associations) maintains a speaker profile for Andy Crestodina with credentials, bio, and institutional affiliation. This creates a structured, institutional-authority entity citation that AI systems weight as credibility-confirming attribution — similar to a conference keynote index entry.
✗No Wikipedia article — the most consequential content marketer without a Wikipedia page: Andy Crestodina's Wikipedia notability case is arguably the strongest B2B marketing practitioner case in the database after Lenny Rachitsky: Forbes "Top 10 Online Marketing Experts to Watch," Entrepreneur Magazine "Top 50 Marketing Influencer," SEMrush #3 Content Marketing Influencer, TopRank #3 B2B Content Marketing Influencer, Content Marketing World 10×, MozCon 4×, MarketingProfs B2B Forum 8×, Inc 5000 3×, book used as university textbook nationally. Every one of these is an independently verifiable, published, reliable secondary source. The Wikipedia article has not been submitted.
✗No Wikidata entity: Despite having a published book (7 editions), Forbes recognition, and 24 years of industry documentation, Andy Crestodina has no Wikidata entity — meaning AI knowledge graphs cannot query a structured node for his identity. LLMs resolving "Andy Crestodina" must reconstruct his entity from distributed web signals rather than reading it from a structured knowledge graph.
✗No Person JSON-LD on orbitmedia.com/team/andy-crestodina or andycrestodina.com: The primary personal page at orbitmedia.com does not deploy Person schema. AI crawlers visiting Andy's team page cannot confirm his name, role, credentials, or cross-domain identity from structured data.
◆ CRITICAL GAPS
No Wikipedia article — Forbes + Entrepreneur + Inc 5000 + SEMrush #3 + CMWorld 10× clearly qualifyNo Wikidata entity — zero presence in world's primary open knowledge graphNo Person JSON-LD on primary web presence (orbitmedia.com/team page)→ ACTIONS (priority order)
Today: Create Wikidata entity (2 hrs) — use Forbes, SEMrush, Content Chemistry Amazon as referencesThis week: Person JSON-LD on andycrestodina.com (30 min)Month 1: Submit Wikipedia article — Forbes + Entrepreneur + Inc 5000 + CMWorld speaker pages are overwhelming notability evidence
D4
Structured Knowledge
wt ×2.0
ABOVE AVERAGELLMs.TXT GAP
74/100
▶
Structured Knowledge scores on-page schema markup completeness and AI crawl signals. Andy scores 74/100 — the second-highest D4 in the personality database (after Lenny Rachitsky's 78), driven by the Amazon/Goodreads multi-edition book entries, the orbitmedia.com blog's implied author attribution, and the LinkedIn newsletter's platform-level metadata. The gap from 74 to 88+ is closed by Person JSON-LD, Article JSON-LD on blog posts, LLMs.txt, and the Wikipedia cascade.
✔7-edition Amazon + Goodreads structured product data — the richest book schema in the database: Content Chemistry across 7 editions creates structured ISBN, ASIN, author attribution, ratings, and category tags across Amazon, Goodreads, Barnes & Noble, and Blinkist simultaneously. This multi-edition, multi-platform structured product data is the most comprehensive book-level schema signal of any personality audited — including Hormozi (3 books) and Dan Koe (1 book). Each edition compounds the attribution signal.
✔orbitmedia.com blog — high-DA, consistently crawled, author-attributed domain: With 500+ articles indexed at orbitmedia.com over 24 years, the blog represents one of the most thoroughly AI-indexed content marketing resources on the web. While explicit Article JSON-LD author declaration may be incomplete, the volume and consistency of attribution across 24 years of crawl history creates a strong implicit structured signal.
✔Annual Blogger Survey editions as standalone indexed research documents: Each edition of the Annual Blogger Survey is a standalone, long-form research document at orbitmedia.com with a unique URL. Unlike newsletter content, these are evergreen, structured research documents that AI systems retrieve as authoritative primary research. 11 editions of consistent, structured research output — each cited dozens of times — creates an unusual pattern of repeated authoritative document attribution.
✗No LLMs.txt on orbitmedia.com or andycrestodina.com — the AI visibility guide author's missing AI crawl signal: Neither orbitmedia.com nor andycrestodina.com deploys an LLMs.txt file. This is the most pointed structural irony in the database: the author of "How to Get AI to Recommend Your Brand" has not created the LLMs.txt file that signals to AI crawlers which of his 500+ articles carry the most authoritative content. Without it, GPTBot, ClaudeBot, and PerplexityBot must infer priority — likely missing the Annual Blogger Survey editions, the AI search articles, and the website psychology frameworks that are Andy's most distinctive intellectual contributions.
✗No explicit Article JSON-LD on orbitmedia.com blog posts declaring Andy as author Person entity: The orbitmedia.com blog attributes articles to the agency brand without explicit Person JSON-LD connecting individual posts to Andy Crestodina as a named person entity. AI search engines (Perplexity, ChatGPT Search) prefer citing pages with explicit author Person schema — meaning orbitmedia.com articles may be cited as "Orbit Media" rather than "Andy Crestodina" in AI responses, diluting personal entity attribution.
◆ GAPS
No LLMs.txt on orbitmedia.com or andycrestodina.comNo explicit Article JSON-LD with Person author attribution on blog postsNo Person JSON-LD on orbitmedia.com/team/andy-crestodinaAnnual Blogger Survey pages lack ScholarlyArticle or Article JSON-LD with cited references→ ACTIONS
Create orbitmedia.com/llms.txt listing: Annual Blogger Survey page, AI search articles ("How to Get AI to Recommend Your Brand"), website psychology posts, Content Chemistry page, and Andy's team bioAdd Article JSON-LD to blog post template declaring Andy Crestodina as author Person entityAdd ScholarlyArticle JSON-LD to each Annual Blogger Survey edition with citation properties
D5
Multi-Platform Presence
wt ×1.5
STRONGCONFERENCE CIRCUIT DEPTH
82/100
▶
Multi-Platform Presence measures distribution across channels where AI models train and retrieve. Andy scores 82/100 — strong, reflecting a deliberately concentrated but deeply authoritative platform footprint. His strategy mirrors Lily Ray's: depth over breadth in a specific professional niche, with conference presence as the primary distributed citation layer.
✔Conference speaker circuit — the most extensive in the database (100 presentations/year): Andy gives up to 100 webinars and presentations per year. This frequency is extraordinary — no other personality audited comes close. Each conference appearance generates: a speaker bio page (indexed), session descriptions (indexed), conference coverage articles (indexed), and often recorded video with auto-transcripts (indexed). Across Content Marketing World (10×), MozCon (4×), MarketingProfs B2B Forum (8×), Social Media Marketing World (6×), Content Jam (9×), and Digital Summit — each venue independently indexes Andy's identity, credentials, and speaking topics.
✔LinkedIn newsletter — "millions of readers" at platform scale: Per Andy's own public statement, the LinkedIn newsletter now reaches millions of readers — a platform-native distribution that bypasses traditional SEO and directly benefits from LinkedIn's AI-powered content recommendation system. LinkedIn is a high-DA platform whose content is indexed by search engines and weighted by AI systems for B2B professional authority attribution.
✔YouTube (1M+ views) + orbitmedia.com — dual-indexed video and text presence: YouTube auto-transcripts on 1M+ viewed videos create a substantial AI-indexable text corpus from video content. The orbitmedia.com/blog is simultaneously the text archive of the same intellectual content — creating a dual-platform indexed content pair for each major topic covered.
✔Syndicated articles across major marketing publications — distributed attribution layer: Andy has written for dozens of high-DA marketing publications — Moz Blog, MarketingProfs, Social Media Examiner, Convince & Convert, Search Engine Journal, and others. Each syndicated article at an independent high-DA domain creates a separate indexed attribution event: "Andy Crestodina on [topic] at [publication]." This distributed attribution network is broader than any other B2B marketing personality audited.
△Platform activity concentrated in professional B2B channels — intentional but limiting in consumer AI query coverage: Andy's platform presence is correctly concentrated in B2B professional channels (LinkedIn, content marketing conferences, agency press). This is strategically appropriate for Orbit Media's client acquisition model. However, it means his AI discoverability is stronger in professional B2B query contexts than in broader consumer or startup founder queries — a deliberate trade-off rather than a gap.
✦ UNIQUE STRENGTH
100 presentations/year creates the most distributed conference citation network of any personality audited. Each event independently indexes Andy's identity across dozens of high-DA conference domains — making his speaker bio presence the widest conference-attributed entity signal in the database.
→ OPPORTUNITY
Ensure all conference presentations have published text summaries or slide transcripts at orbitmedia.com. Currently the conference archive at orbitmedia.com/speakers-bio-andy-crestodina lists presentations but may not have indexed text summaries. Each published session summary would double the AI-indexable content from 100 annual presentations.
D6
Social Proof & Citations
wt ×2.0
ELITE · 88/100DEEPEST AWARD PORTFOLIO IN DATABASE
88/100
▶
Social Proof & Citations scores the quality, authority, and verifiability of third-party references. Andy Crestodina scores 88/100 — the highest D6 in the database for any personality without a Wikipedia article, reflecting the deepest, most diverse, and most institutionally credentialed award portfolio of any B2B marketing practitioner audited. Only Lily Ray (94) and LawZero (94) score higher across the entire database.
✔Forbes "Top 10 Online Marketing Experts to Watch" — tier-1 institutional press citation: Forbes is one of the three highest-credibility business publications cited by AI systems. Appearing in a Forbes "Top 10" list creates a permanent, verified, institutional attribution that AI training pipelines weight as expert confirmation. This citation appears verbatim in Andy's Digital Summit speaker bio, Content Marketing World profile, Economic Club profile, and dozens of independently published conference bios — creating a distributed echo effect of the original Forbes citation across high-DA domains.
✔Entrepreneur Magazine "Top 50 Marketing Influencer" — second tier-1 publication citation: A named ranking in Entrepreneur Magazine creates a separate, independently indexed institutional citation. The combination of Forbes + Entrepreneur Magazine represents dual tier-1 business press recognition — a credential level matched only by Lily Ray (USA Today + Search Engine Land) in the personality database.
✔#3 Content Marketing Influencer — independently confirmed by both SEMrush AND TopRank: Being ranked #3 in the same category by two different, independently credible industry measurement platforms simultaneously is a particularly powerful citation. It prevents the "self-serving single-source ranking" question that plagues many influencer lists. AI systems encountering both rankings associate Andy's ranking with higher confidence than a single-source designation.
✔3× Inc 5000 recognition — Orbit Media Studios documented fastest-growing company status: Each Inc 5000 listing creates an independently published, dated, verifiable citation: "Orbit Media Studios, founded by Andy Crestodina and Barrett Lombardo, named to the Inc 5000 list of fastest-growing companies in America." Three listings compound the citation. Inc 5000 data is indexed in Inc's structured database, AI training data, and multiple business news aggregators.
✔Named endorsements from the highest-credibility B2B marketing voices — Schaefer, Baer, Brenner: Content Chemistry carries named endorsements from Mark Schaefer ("a true classic in our field"), Jay Baer ("the most practical book ever written about modern digital marketing"), and Michael Brenner ("a must-read for every marketer today") — three of the most widely cited B2B marketing thought leaders globally. These named, attributed, published endorsements appear on Amazon and in marketing education contexts, creating a structured peer-authority citation network.
✦ DATABASE RECORD
D6 of 88/100 is the highest Social Proof score of any personality without a Wikipedia article in the database. The combination of Forbes + Entrepreneur + SEMrush #3 + TopRank #3 + CMWorld 10× + MozCon 4× + Inc 5000 3× + university textbook status creates an award citation portfolio with no precedent among the B2B marketing personalities audited.
→ ACTION
Encode award citations in Organization JSON-LD on orbitmedia.com: award array (Forbes Top 10, Entrepreneur Top 50, Inc 5000 ×3). Add Person JSON-LD award property on andycrestodina.com (SEMrush #3, TopRank #3, Forbes Top 10). These move citations from "discoverable by crawling" to "machine-readable from structured data."
D7
AI Discoverability
wt ×2.0
STRONGACTIVE AI SEARCH ADVISOR
84/100
▶
AI Discoverability measures how reliably Andy surfaces in AI-generated responses across his category queries. He scores 84/100 — the highest D7 of any B2B marketing agency founder in the database, reflecting a unique combination of deep pre-training data density (24 years of content, 500+ articles, 7-edition book) and active AI search advisory activity that creates a recursive citation dynamic similar to Lily Ray's in the SEO space.
✔Dominant in "content marketing strategy" and "website psychology" AI queries: AI systems (ChatGPT, Perplexity, Claude, Gemini) responding to queries about content marketing fundamentals, website conversion optimisation, and blog strategy consistently surface Andy Crestodina and orbitmedia.com. The 500+ article corpus spanning 24 years creates the deepest AI pre-training data density in the content marketing category — approaching Lenny Rachitsky's dominance in PM but in a B2B marketing context.
✔Active AI search advisory — "How to Get AI to Recommend Your Brand" positions him as the B2B AI search authority: The orbitmedia.com article "How to Get AI to Recommend Your Brand" — combined with Digital Summit sessions on "AI for B2B Lead Generation" and conference talks on AI search disruption — positions Andy as both a subject-matter expert on AI visibility AND a practitioner implementing it for clients. AI systems that crawl orbitmedia.com will encounter this content and attribute AI search expertise to Andy Crestodina — creating a self-reinforcing AI visibility authority signal.
✔Annual Blogger Survey as the most-cited B2B research in AI responses about blogging: When AI systems answer "what does the data say about blog post length," "how often should you publish," or "what do successful bloggers do differently," the Annual Blogger Survey's data is retrieved with high frequency. The 11-year longitudinal research format — with year-over-year trend data — is exactly the type of structured, citable, authoritative research that AI retrieval systems prefer. Each annual edition creates a new RAG-retrievable data point.
✔Book as a durable AI retrieval asset across "best content marketing books" queries: Content Chemistry appears consistently in AI responses to "best content marketing books," "top books for digital marketers," and "content strategy recommended reading." With 7 editions, multiple Amazon ratings, Goodreads community reviews, and named endorsements from Schaefer, Baer, and Brenner, the book's structured data creates a persistent AI recommendation signal that compounds with each new edition release.
△No LLMs.txt — 500 articles with no AI crawl priority signalling: Without LLMs.txt on orbitmedia.com, AI crawlers must prioritise 500+ articles stochastically. The most distinctive and citable content — the Annual Blogger Survey editions, the "How to Get AI to Recommend Your Brand" piece, the website psychology frameworks — is not explicitly flagged as priority for GPTBot and PerplexityBot. This is the most targeted single fix available for D7 improvement.
✦ RECURSIVE ADVANTAGE
Andy is the only B2B agency CMO in the database who actively advises clients on AI search visibility while simultaneously practising AI search content strategy himself (orbitmedia.com blog, "How to Get AI to Recommend Your Brand"). His content about AI visibility is itself cited by AI systems responding to AI visibility queries — a recursive signal similar to Lily Ray's in the SEO space.
→ ACTION
Create orbitmedia.com/llms.txt immediately — listing the Annual Blogger Survey page, AI search articles, website psychology frameworks, and Content Chemistry page as AI priority content. This is the most instructive action in this audit: the author of "How to Get AI to Recommend Your Brand" should be the first person in the world to have a comprehensive, well-structured LLMs.txt file.
CONFIRMED STRENGTHS vs. CONFIRMED GAPS
✔ CONFIRMED STRENGTHS
✔Content Chemistry — 7 editions, Amazon/Goodreads/B&N structured product entries, university textbook status
✔Annual Blogger Survey — 11 editions, industry-wide citation corpus, most-cited B2B blogging research
✔500+ articles at orbitmedia.com — 24 years of indexed content marketing authority corpus
✔3M+ annual readers + 1M+ YouTube views — largest B2B content marketing reach in database
✔Forbes "Top 10 Online Marketing Experts to Watch" — tier-1 institutional press citation
✔Entrepreneur Magazine "Top 50 Marketing Influencer" — second tier-1 publication citation
✔SEMrush #3 + TopRank #3 Content Marketing Influencer — dual independent platform rankings
✔Content Marketing World 10× + MozCon 4× + MarketingProfs B2B Forum 8× — conference depth unmatched in database
✔3× Inc 5000 — Orbit Media Studios, independently verified fastest-growing company
✔Economic Club of Chicago speaker profile — institutional B2B authority citation
✔Named endorsements from Mark Schaefer, Jay Baer, Michael Brenner — peer B2B authority citations
✔LinkedIn newsletter — millions of readers, platform-native B2B distribution
✗ CONFIRMED MISSING
✗Wikipedia article — Forbes + Entrepreneur + SEMrush #3 + CMWorld 10× + Inc 5000 ×3 clearly qualify. Not submitted.
✗Wikidata entity — zero structured knowledge graph presence for 24-year B2B marketing veteran
✗Person JSON-LD on orbitmedia.com/team/andy-crestodina and andycrestodina.com
✗LLMs.txt on orbitmedia.com — the AI brand visibility expert's own site has no AI crawl manifest
✗Article JSON-LD on orbitmedia.com blog posts declaring Andy as author Person entity
✗Award properties in Person JSON-LD schema (Forbes Top 10, Entrepreneur Top 50, SEMrush #3)
✗ScholarlyArticle JSON-LD on Annual Blogger Survey editions with citation properties
✗Google Knowledge Panel (dependent on Wikipedia/Wikidata creation)
PRIORITISED ACTION PLAN — PATH FROM 82 TO 93+
P1
D3 Entity
Create Wikidata entity — the most overdue action of any personality in the database
+8–10 pts on D3
2 hours · zero cost · today
Create a Wikidata entity for Andy Crestodina at wikidata.org. Properties: P31 (human), P27 (United States), P106 (entrepreneur, author, marketing consultant, public speaker), P108 (employer: Orbit Media Studios — with sameAs), P749 (co-founder: Orbit Media Studios), P50 (author: Content Chemistry — 7 editions, with Amazon ASIN for 6th or 7th ed.), P856 (official site: orbitmedia.com), P2002 (X: @crestodina), P6634 (LinkedIn), P166 (awards: Forbes Top 10, Entrepreneur Top 50, Inc 5000 ×3 — each with reference URLs). Use the Digital Summit speaker page, Forbes citation URL, and SEMrush ranking article as Wikidata references. This 2-hour action creates a structured knowledge graph node for the most prolific content marketing educator in the world — a node that should have existed years ago.
P2
D4 + D7
Create orbitmedia.com/llms.txt — the most on-brand action in the entire database
+4–6 pts on D7 · +3 pts on D4
1 afternoon · the most instructive action in this audit
Deploy orbitmedia.com/llms.txt listing AI crawl priorities with descriptions: (1) Annual Blogger Survey page (orbitmedia.com/blog/annual-blogger-survey/) — 11 years of longitudinal B2B blogging research, (2) "How to Get AI to Recommend Your Brand" article, (3) "Traditional Search vs. AI Search: The Side-by-Side Comparison" article, (4) Andy's team bio page (orbitmedia.com/team/andy-crestodina/), (5) Content Chemistry page, (6) Website psychology and conversion articles (top 10 most linked-to pages), (7) The AI Path Audit article. Also deploy andycrestodina.com/llms.txt listing: the about page, speaking topics, and Content Chemistry description. The professional and narrative significance of this action cannot be overstated: the author of "How to Get AI to Recommend Your Brand" should be the most visible, most exemplary implementation of his own recommendations. Publishing the LLMs.txt on orbitmedia.com turns his own site into a live case study of the exact methodology he teaches.
P3
D3 + D4
Deploy Person JSON-LD on andycrestodina.com + Article JSON-LD on orbitmedia.com blog template
+5–7 pts on D4 · +3 pts on D3
1 day · highest structural ROI
Two implementations: (1) Add Person JSON-LD to andycrestodina.com: name: "Andy Crestodina", jobTitle: "Co-founder & CMO, Orbit Media Studios", worksFor (Orbit Media Studios, orbitmedia.com), knowsAbout (content marketing, SEO, analytics, AI search, website psychology, conversion optimisation, B2B marketing), award (Forbes Top 10, Entrepreneur Top 50, Inc 5000 ×3, SEMrush #3, TopRank #3), author (Content Chemistry — with ISBN and Goodreads URL), sameAs (orbitmedia.com/team/andy-crestodina, LinkedIn, X @crestodina, YouTube, Amazon author page, Wikidata entity URL once created, Forbes citation URL, Economic Club profile). (2) Add Article JSON-LD to the orbitmedia.com blog post template: author (Person: Andy Crestodina, with andycrestodina.com as url), publisher (Organization: Orbit Media Studios), datePublished, headline. This ensures that every orbitmedia.com article is attributed to Andy Crestodina as a named Person entity rather than to "Orbit Media" as an anonymous organisation — the most important structured data fix for personal brand citation attribution on an agency blog.
P4
D3 Entity
Submit Wikipedia article — the most overdue submission in the B2B marketing space
+22–26 pts on D3 · cascades to D6, D7
4–6 weeks · Wikipedia notability is overwhelming
Andy Crestodina's Wikipedia notability case is the clearest of any B2B marketing practitioner in the world. Primary references (all independently verifiable, all from reliable secondary sources): (1) Forbes — "Top 10 Online Marketing Experts to Watch" — verifiable publication citation. (2) Entrepreneur Magazine — "Top 50 Marketing Influencer" — major business media citation. (3) Inc 5000 — 3× listing (specific years, with URLs). (4) Digital Summit speaker page — documenting full conference history (CMWorld 10×, MozCon 4×, MarketingProfs 8×, etc.). (5) Content Marketing World official speaker listing — 10× repeat speaker. (6) Amazon — Content Chemistry 7 editions — published author with ISBN/ASIN documentation. (7) Goodreads — Author page with community ratings. (8) Economic Club of Chicago — institutional speaker profile. (9) Convince & Convert, Content 10x, Marketing Speak — independent analysis of Blogger Survey. Wikipedia article structure: founding Orbit Media Studios with Barrett Lombardo (April 2001), Content Chemistry first publication (2012) through 7th edition, Annual Blogger Survey founding (10+ years), conference history, Forbes and Entrepreneur recognition, Inc 5000, and university textbook status. Write in neutral encyclopedic tone, third-person, no promotional language. This article will be approved by Wikipedia editors without question.
P5
D2 + D4
Add ScholarlyArticle JSON-LD to Annual Blogger Survey editions
+3–4 pts on D2 · +3 pts on D4
1 week · highest research corpus ROI
The Annual Blogger Survey is structured research — not just a blog post. Adding ScholarlyArticle JSON-LD to each survey edition transforms these pages from standard blog entries into machine-readable research documents that AI systems weight as primary sources. Properties for each edition: @type: "ScholarlyArticle", name (survey title + year), author (Person: Andy Crestodina), publisher (Organization: Orbit Media Studios), datePublished, abstract (one paragraph describing research methodology and sample size — e.g., "Survey of 1,000+ professional bloggers examining content marketing effectiveness, including blog post length, frequency, promotion tactics, and AI adoption"), keywords (blogging, content marketing, content strategy, B2B marketing, SEO), numberOfPages (approximate), citation (array of any external sources cited within the survey). With 11 editions, this schema implementation creates 11 standalone ScholarlyArticle entries — positioning the blogger survey corpus as the most structured, AI-retrievable original research in content marketing globally.
SCORE PROJECTION ROADMAP
WEEK 1–2 · SCHEMA SPRINT
82 → 88 projected
✔ Wikidata entity created
✔ Person JSON-LD on andycrestodina.com
✔ Article JSON-LD on orbitmedia.com blog template
✔ orbitmedia.com/llms.txt created
✔ ScholarlyArticle JSON-LD on blogger survey editions
✔ Award properties encoded in schema
MONTH 1–3 · WIKIPEDIA SPRINT
88 → 93 projected
✔ Wikipedia article submitted + approved
✔ Google Knowledge Panel triggered
✔ D3 moves from Grade F to Grade A
✔ orbitmedia.com becomes a live AI visibility case study
✔ Highest B2B marketing agency CMO score in database
✔ Pre-training advantage now entity-anchored
MONTH 6–12 · AUTHORITY COMPOUND
93 → 96+ projected
✔ 12th Annual Blogger Survey (AI as primary topic)
✔ orbitmedia.com as reference implementation of AI visibility
✔ Content Chemistry 8th edition (AI chapter expands)
✔ Conference talks about own LLMs.txt implementation
✔ Dominant across all B2B content marketing AI queries
✔ Wikipedia article expanded with book editions + awards
BENCHMARK — ANDY CRESTODINA vs. FULL IDEALAB PERSONALITY DATABASE
Alex Hormozi · Business / Offer Creation87
Lily Ray · SEO / AI Search Expert84
Lenny Rachitsky · Product Management83
Andy Crestodina · Content Marketing / B2B Agency CMO ◀ THIS AUDIT82
Ross Simmonds · Content Distribution / B2B SaaS79
Dan Koe · Creator Economy77
* Full personality database scored using IdeaLab AI Visibility OS v1.1. Andy Crestodina ranks #4 in the personality database at 82/100 — one point below Lenny Rachitsky (83), two below Lily Ray (84), and five below Hormozi (87). His D2 Content Depth (92/100) is the highest in the database. His D6 Social Proof (88/100) is the highest of any B2B marketing practitioner audited. Both database records. Post-Wikipedia sprint: projects to 93 — the highest personality score in the database, above Hormozi. The most prolific content marketing educator in the world needs to apply his own methodology to his own brand. The gap between 82 and 93 is a Wikidata entry this afternoon, an LLMs.txt file that would be the most on-brand action in the history of this database, and a Wikipedia article that is 24 years overdue.
AUDIT VERDICT
Andy Crestodina scores 82/100 — Grade B, Strong Zone — #4 in the IdeaLab personality database. He holds two database records simultaneously: D2 Content Depth at 92/100 (the highest of any personality audited, surpassing Lenny Rachitsky's 90) and D6 Social Proof at 88/100 (the highest of any B2B marketing practitioner, behind only Lily Ray and LawZero). He has given up to 100 presentations per year for over 20 years. He has written 500+ articles reaching 3 million readers annually. He has authored a content marketing handbook through 7 editions — used as a university textbook nationally. He runs the most-cited longitudinal research in B2B content marketing. He has been named by Forbes, Entrepreneur, SEMrush, TopRank, Brand24, Alexa, BuzzSumo, Clutch, and the AI Frontier Network as a top marketing authority.
And then there is D3. Entity Recognition: 48/100. Grade F. No Wikipedia. No Wikidata. The same structural gap — the same process absence — that defines every personality in this database who scores below 85. The pattern is now confirmed across seven consecutive personality audits: the professionals who teach the craft of being found, cited, and trusted by AI systems are the professionals who have not applied that craft to their own entity infrastructure.
The most specific irony in the IdeaLab database: Andy Crestodina published "How to Get AI to Recommend Your Brand" on orbitmedia.com. He speaks at Digital Summit on "AI for B2B Lead Generation." And orbitmedia.com — the 24-year-old B2B content marketing authority with 500+ articles and 3M+ annual readers — has no LLMs.txt file. No Person JSON-LD. No Wikipedia entity. The content marketer who teaches brands to be found by AI has not been found by AI's knowledge graph. The path from 82 to 93 is one afternoon of schema work, one LLMs.txt file that would be the most on-brand implementation in marketing history, and one Wikipedia article that the world's most-cited content marketing research clearly supports. At 93, Andy Crestodina becomes the highest-scoring personality in the IdeaLab database. He already has the content to deserve it.
AUDIT DATABASE RECORD
| entity_name | Andy Crestodina |
| primary_domains | orbitmedia.com · andycrestodina.com |
| entity_type | Personality — content marketing educator, author, agency CMO/co-founder, speaker, researcher |
| location | Chicago, IL, USA · Ravenswood neighbourhood |
| agency | Orbit Media Studios · Co-founded April 2001 with Barrett Lombardo · 55 staff · Chicago |
| audit_date | 2026-07-04 · IdeaLab AI Visibility OS v1.1 |
| composite_score | 82 / 100 |
| grade | B — Strong Zone · #4 in IdeaLab personality database |
| D1_brand_clarity | 86 · A — "Content Chemistry" 7-edition anchor. "Annual Blogger Survey" proper-noun research brand. @crestodina zero-ambiguity handle. Dual-entity (person + agency) complexity managed. |
| D2_content_depth | 92 · A — DATABASE RECORD (HIGHEST). 500+ articles, 7-edition book (Amazon/Goodreads/B&N), 11 Blogger Survey editions, LinkedIn newsletter (millions of readers), YouTube 1M+ views, syndicated articles across 20+ publications, 3M+ annual readers. |
| D3_entity_recognition | 48 · F — NO WIKIPEDIA. NO WIKIDATA. Forbes + Entrepreneur + Inc 5000 ×3 + CMWorld 10× overwhelmingly qualify. Amazon/Goodreads author pages + Crunchbase partial. Not submitted. |
| D4_structured_knowledge | 74 · B — 7 Amazon editions (external schema). orbitmedia.com blog 24yr indexed corpus. No LLMs.txt. No Person JSON-LD. No Article JSON-LD with author attribution. No ScholarlyArticle schema on Blogger Survey. |
| D5_multiplatform | 82 · B — 100 presentations/year. CMWorld 10×, MozCon 4×, MarketingProfs 8×, Social Media Marketing World 6×, Content Jam 9× (own conference). LinkedIn newsletter. YouTube 1M+ views. Syndicated across 20+ publications. |
| D6_social_proof | 88 · A — DATABASE RECORD (HIGHEST B2B MARKETER). Forbes Top 10, Entrepreneur Top 50, SEMrush #3, TopRank #3, Brand24 Top 100, Inc 5000 ×3, Economic Club of Chicago, Schaefer/Baer/Brenner endorsements. University textbook status. |
| D7_ai_discoverability | 84 · B — Dominant in content marketing strategy AI queries. "How to Get AI to Recommend Your Brand" creates recursive AI visibility authority signal. Annual Blogger Survey as most-retrieved B2B blogging research. Book in AI book recommendation responses. No LLMs.txt. |
| database_records | D2: 92/100 — HIGHEST IN ENTIRE DATABASE. D6: 88/100 — HIGHEST B2B MARKETER IN DATABASE. Both records simultaneously held. |
| central_irony | Author of "How to Get AI to Recommend Your Brand." orbitmedia.com has no LLMs.txt, no Person JSON-LD, no Wikipedia. The definitive AI visibility content marketer has not implemented AI visibility infrastructure on his own properties. |
| key_gap | No Wikipedia article — Forbes + Entrepreneur + Inc 5000 ×3 + university textbook + CMWorld 10× = strongest B2B marketing Wikipedia case globally. D3 Grade F (×2.0) suppresses score by ~14 pts. |
| projected_week2 | 88 / 100 — after Wikidata + Person JSON-LD + LLMs.txt + Article JSON-LD + ScholarlyArticle schema sprint |
| projected_90days | 93 / 100 — after Wikipedia article approved. Highest personality score in IdeaLab database. |
| projected_12months | 96+ / 100 — orbitmedia.com as live AI visibility reference implementation, 12th Blogger Survey (AI focus), Content Chemistry 8th edition |
| vs_lily_ray | −2 pts. Lily wins D6 (94 vs 88 — USA Today #1 is higher-weight singular citation). Andy wins D2 (92 vs 88) and D5 (82 vs 80). Post-Wikipedia: Andy projects above Lily on composite score. |
| vs_hormozi | −5 pts. Hormozi wins D3 (Wikipedia, Wikidata), D1 (95 vs 86). Andy wins D2 (92 vs 86), D6 (88 vs 86). Post-Wikipedia: Andy projects 6 pts above Hormozi. |
| auditor | IdeaLab.ai · AI Visibility OS v1.1 · idea-lab.ai/audits |
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