PDP Gap Checklist

What's inside the worksheet

Ten checks across two areas — access & product data, and content & purchase readiness — each with space to record evidence. Mark each check Yes, Partial, No, Unknown or N/A, then choose your three highest-priority fixes.

Access and product data

• 1
  The page can be accessed

  The live URL opens without login, indexing and canonicals are correct in Search Console, and robots rules and firewalls allow relevant search crawlers — including OAI-SearchBot for ChatGPT search.

• 2
  The product and variant are unambiguous

  Brand, model, selected variant, specifications and images all identify the same item, with legitimate GTINs where assigned — and your store is distinguished as seller from the manufacturer.

• 3
  The offer is accurate

  Visible price, currency, availability and selected variant agree with your structured data and any active feed, with no stale or conflicting values.

• 4
  The relevant catalog channel is healthy

  Merchant Center or other catalog integrations show clean item status, no errors and fresh updates — verified per platform, since a Google feed does not prove ChatGPT integration.

• 5
  Product markup is valid and truthful

  Merchant listing Product and Offer markup passes Google's Rich Results Test, with genuine visible reviews or ratings where appropriate.

Content and purchase readiness

• 6
  The page explains a specific use case

  Who the product suits, the task it supports and relevant limits — stated in clear text and backed by specifications or evidence, not unsupported “best” claims.

• 7
  Decision details are available as text

  Dimensions, materials, sizing, compatibility and capacity appear as accessible page text — not only inside images, videos or downloadable manuals.

• 8
  Claims have evidence

  Performance and comparison claims are supported by attributable tests, specifications or genuine reviews, with limitations disclosed.

• 9
  Purchase terms are easy to find

  Shipping cost, delivery estimates, return conditions and warranty information for the target market are visible, and the offer stays consistent through checkout.

• 10
  The visitor has a clear next step

  Variant selection, add to cart and checkout entry work on mobile, with decision support such as a fit guide or compatibility check — and an alternative or stock alert for unavailable items.

How to use it

1. Review one product page

   Work through the ten checks and record evidence beside each one.

2. Log AI appearances separately

   Record product mentions, cards and store links as observations — one missing appearance does not establish a page defect.

3. Choose three fixes and verify

   Start with confirmed access barriers and broken purchase steps, then recheck the affected fields after deployment and track commercial results.