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One field, 60 seconds — a real 7-dimension score, not a black-box number.
The AI Discoverability Intelligence Hub
Get Your Free AI Visibility Score. Copy Tactics from the Best Marketers.
idea-lab.ai audits how real marketers, experts and brands actually show up inside ChatGPT, Perplexity and Gemini — then turns every audit into tactics you can implement on your own site.
Every tactic, checklist, and fix we sell was pulled from a real audit — not written from theory.
Free · 60 seconds · No credit card · benchmarked against 26+ real audits
Already audited: Rand Fishkin · Neil Patel · Gymshark · +23 more →
26
Audits published
50
Audits in 10 days
7
Dimensions scored
How It Works
Score → See the tactic → Implement it
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See the winning tactic for each gap
Every weak dimension is matched to the audit that proves what actually works, from marketers to global brands.
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Implement it yourself
The Fix Playbook turns every matched tactic into a copy-paste prompt you can run today.
A growing database, not one case study
From marketing experts to global e-commerce brands
26 audits published today, growing 2–4 a day toward 100+ — spanning individual experts, SaaS, creators, and consumer brands, all scored on the same framework.
Marketing Expert
Rand FishkinB
Consistent entity linking across SparkToro, X and speaking bios makes AI resolve every mention as the same person.
Read the audit →Marketing Expert
Neil PatelB
Strong content structure and third-party citation practices; real gap found: inconsistent founder/co-founder title across his own social bios.
Read the audit →Audited Jul 24, 2026 — based on publicly observable signals, not NP Digital's internal data.
E-commerce Brand
GymsharkC
Inline third-party citations on product pages beat pure marketing copy for retrieval.
Read the audit → From the blog
How AI visibility actually works, explained
Audits are the evidence. The blog is where we break down the concepts, methodology, and terminology behind them — written for search, not just for people already familiar with AEO/GEO.
Fundamentals
What Is llms.txt? And Do You Need One?
A plain-language guide to the emerging standard AI crawlers use to understand your site, and how to check if you have one.
6 min readRead article →
Fundamentals
AEO vs. GEO vs. Traditional SEO: What's the Difference?
The three acronyms marketers keep mixing up, and why the difference actually changes what you should do first.
8 min readRead article →
Methodology
Inside Our 7-Dimension AI Visibility Framework
What each of the 7 dimensions actually measures, and why we score every audit — including our own — the same way.
10 min readRead article →
Your next step
Implement every tactic in one place
The Fix Playbook
15 prompt-by-prompt tactics, each pulled from a real audit — the exact moves that separate Grade B sites from Grade D.
$37 one-time · instant download · Stripe checkout
Get The Playbook → Frequently asked questions
Common questions about AI visibility
What is llms.txt?
llms.txt is a plain-text file placed at the root of a website that gives AI crawlers a structured summary of the site's purpose and key pages — similar in spirit to robots.txt, but written for language models rather than search engines.
What is AI visibility?
AI visibility is whether ChatGPT, Perplexity, Gemini, and Google AI Overviews can find, understand, and cite your business when someone asks a related question — separate from traditional search engine rankings.
What's the difference between AEO, GEO, and SEO?
SEO optimizes for ranking in search results. AEO (Answer Engine Optimization) optimizes for being the direct answer AI systems give. GEO (Generative Engine Optimization) optimizes for being cited as a source in AI-generated summaries. All three matter, but they're not the same thing.
How is idea-lab.ai different from an AI visibility scanner?
Scanners give you a number. idea-lab.ai gives you a number benchmarked against a growing, public database of real audits — so every gap in your score comes with a sourced example of how a real site closed it.
How often is the audit database updated?
We're publishing 2-4 new audits a day, growing from 26 today toward 100+, spanning individual marketing experts, SaaS companies, creators, and consumer brands.
Don't know your score yet?